Neptune designs and develops consumer electronics that aim to enrich people’s lives through the power of disruptive technology and intuitive design. In late 2013, Neptune executed a crowd-funding campaign that generated more than $800K for its first product, the world’s first independent smartwatch, Neptune Pine.
In February 2015, Herscu & Goldsilver was tasked with announcing the company’s second product, Neptune Duo, globally.
Although successful in launching Neptune Pine, Neptune’s brand awareness among consumers was quite low. The challenge for Herscu & Goldsilver was to position the small, Montreal-based start-up as the future in wearable technology and its CEO and founder, 20-year-old Simon Tian, as an industry leader and to execute without the presence of a working prototype.
With technology powerhouses such as Apple preparing to enter the marketplace with their own versions of the smartwatch, Herscu & Goldsilver worked closely with Neptune to ensure its brand and product stories were on point and would resonate with media.
Herscu & Goldsilver leveraged its strong relationships with technology media across North America to secure 15 in-person briefings in Toronto and NYC with publications such as Tech Radar, The Wallstreet Journal, The Globe and Mail, MobileSyrup, ITWorld Canada, Engadget, Wired, Sun Media, Tom’s Guide, Venture Beat, cNET, BetaKit, Gizmodo, and Pocket Now.
In addition to the editorial coverage listed above, Neptune Duo was featured in more than 430 articles worldwide, including features on Yahoo, Mashable, Uncrate, Highsnobiety, Daily Mail, La Presse, Hypebeast, TechCrunch, ReadWrite, Digital Trends, CBC, etc.
As a result of the briefings and targeted outreach, Herscu & Goldsilver generated more than 50 million media impressions globally and counting.