Bitstrips is an interactive web and mobile application that allows users to create a cartoon of themselves and their friends. Users create animated avatars of themselves by adjusting multiple physical characteristics and accessories of a virtual figurine. They then proceed to position their avatar in one of over 10,000 different scenarios. The application has been downloaded more than 11 million times.
In December 2013, BitStrips approached Corey of Herscu & Goldsilver to help launch a three million seed investment for the application. The investment was lead by Hong Kong-based Horizon Ventures, who are known for their investments in social media start-ups.
With the seed investment secured, Corey of Herscu & Goldsilver secured interviews and coverage with National Post, The Globe and Mail, Beta Kit, Tech Crunch, etc., and generated more than 30 million impressions worldwide.