I remember learning about the word transparency during the first year of my Public Relations studies. Though I initially struggled with the concept and how it applied, I eventually adapted to the know-hows and rules to live by when applying it amongst the buzzing world of communications and media relations. Transparency is not something new. It’s been in place forever. But with the advancements in technology, and online chatter, businesses are finding it crucial to step up and close the communications gap, while keeping their audiences informed and engaged.